DTF Printing for Custom Apparel: Pricing Guide and Profit Tips

DTF printing is becoming very famous within the custom clothing industry. Many small groups, printers and domestic entrepreneurs use this approach to print t-shirts, hoodies, luggage and greater.

DTF stands for direct-to-movie printing. This lets you print colourful designs on many types of fabrics. The pleasant element is that it works on cotton, polyester, blends and dark clothes too.

In this newsletter, you may learn pricing techniques, fee analysis, and earnings tips in quite simple phrases. For more details about printers and setup costs, you can visit the official https://www.dtflinko.com/ website.

What Is DTF Printing in Custom Apparel?

DTF printing is a heat transfer printing method.

Simple process:

1. Make a design on the computer
2. Print on PET film
3. Add adhesive powder
4. Cure with heat
5. Press on the fabric

This process gives bright colours and strong durability. That is why custom apparel brands prefer DTF.

Why Pricing Matters in DTF Business

Pricing is very important.

If the price is too high → customers leave.

If the price is too low → profit is lost.

So you must calculate the cost carefully and then set the selling price.

Good pricing keeps your business running long-term.

Cost Elements in DTF Printing

Let’s understand all costs step by step.

1. Film Cost

PET film is where the design is printed.

Average cost:

$0.50 – $1 per sheet

Large prints use more film, so the cost increases.

2. Ink Cost

DTF ink includes:

CMYK colors
White ink

White ink is expensive because it is used as a base layer.

Average ink cost per print:

$1 – $2.50

Heavy designs use more ink.

3. Adhesive Powder Cost

Powder helps the design stick to the fabric.

Average powder cost:

$0.30 – $0.60 per print

It is low-cost but still part of pricing.

4. Fabric / Apparel Cost

If you provide apparel, add the garment cost.

Example:

Basic t-shirt = $3 – $6
Hoodie = $8 – $15

Premium garments cost more.

5. Labor Cost

Your time is also money.

Include:

Printing time
Powdering
Heat pressing
Packing

Labour cost per shirt:

$1 – $3

If you hire staff, the cost increases.

6. Electricity & Maintenance

Printers, ovens, and heat presses use electricity.

Also include:

Printer cleaning
Head maintenance
Spare parts

Average added cost:

$0.50 – $1 per print

Total Cost Example

Let’s calculate one custom t-shirt print.

Cost ItemPrice

Film$0.80

Ink$1.80

Powder$0.40

T-Shirt$4.00

Labor$1.50

Electricity$0.70

Total Cost = $9.20

Selling Price Strategy

Now add profit margin.

Common selling price:

$18 – $25 per shirt

If you sell at $20:

Profit = $20 – $9.20 = $10.80

That is a strong profit per piece.

Bulk orders give even more profit because the cost is reduced.

Pricing Models You Can Use

1. Per Print Pricing

Charge based on design size.

Example:

Small logo = $5
Medium print = $8
Full front = $12

2. Per Garment Pricing

Include apparel + print.

Example:

Printed t-shirt = $20
Printed hoodie = $35

Simple for customers to understand.

3. Bulk Order Pricing

Offer discounts on large orders.

Example:

10 shirts → $18 each
50 shirts → $15 each
100 shirts → $12 each

You still profit due to volume.

Profit Tips for DTF Printing Business

1. Buy Supplies in Bulk

Bulk buying reduces cost.

Save money on:

Films
Inks
Powder
Apparel

Lower cost = Higher profit.

2. Optimise Design Layout

Print multiple logos on one film sheet.

This reduces film and ink waste.

Professional printers always do layout planning.

3. Use High-Quality Equipment

Cheap printers cause:

Ink waste
Reprints
Maintenance cost

Invest in reliable machines.

You can also check product details and business resources at LINKO DTF printer to understand printer features, supplies, and setup guidance.

4. Focus on Niche Markets

Niche customers pay more.

Examples:

Gym wear brands
Pet clothing
Anime merch
Corporate uniforms
School events

Less competition, more profit.

5. Offer Customization

Charge extra for:

Name printing
Number printing
Sleeve prints
Back prints

Customization increases order value.

6. Reduce Waste

Common waste mistakes:

Wrong temperature
Over-powdering
Ink flooding
Film misprints

Train staff properly to avoid loss.

7. Build Brand Partnerships

Partner with:

Clothing brands
Designers
Influencers
Event planners

They bring bulk orders regularly.

Stable orders = Stable income.

Profit Margin in DTF Apparel

Average profit margins:

Small business → 30% – 40%
Established shop → 40% – 60%
Bulk production → 60%+

Margins depend on:

Order size
Pricing
Equipment efficiency
Marketing strength

Marketing to Increase Sales

Use simple marketing:

Instagram reels
TikTok printing videos
Before/after prints
Customer reviews
Limited offers

Video content brings fast orders.

People love watching printing processes.

Future of DTF Custom Apparel

DTF printing demand will grow more in 2026 and beyond because:

Custom fashion is trending
Small brands are rising
Print-on-demand is growing
Event merchandising is expanding

Technology is also improving print speed and quality.

This makes DTF a long-term profitable business.

Conclusion

DTF printing for custom apparel is a profitable opportunity if pricing is done correctly.

Always calculate:

Film cost
Ink cost
Powder cost
Apparel cost
Labor
Electricity

Then add strong income margins.

Focus on quality printing, clever pricing, bulk orders and area of interest markets.

With the right method, your DTF printing enterprise can generate solid sales and grow into a a success clothing brand in the future.

Author

  • Lena Marlowe

    Lena Marlowe is a wellness-focused writer passionate about health, nutrition, mental well-being, and holistic living. Her content blends practical advice with evidence-based insights to help readers make informed choices about their physical and emotional health.

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