Top 3 Social Media Platforms for E-Commerce Businesses to Focus on in 2025

You’ve seen brands work tirelessly to develop their social media presence, ever wondered why? Not just to look cute, but because social media platforms are an invaluable tool for e-commerce businesses like yours to develop and maintain long-lasting relationships with their customers. 

When I started my e-commerce business, I researched just 3 things. First, I looked into reliable and high-speed internet near me, the second was to find an e-commerce platform, and last but not least, were the social media channels I should focus on.

In this article, I’ll help you identify the social media channels you should be focusing on for your e-commerce business. Together, we’ll explore the number of people on these platforms, as well as their features that may help your business grow. 

Let’s get right into it!

• Table of Contents

  Toggle

  Facebook

Mark Zuckerberg really knocked it out of the park with this one, because even 21 years later, Facebook is still the largest social media platform there has ever been. The platform has more than 3 billion monthly active users in 2025, which is only growing as we speak. 

That’s 3 billion people you can target and turn into lifelong loyal customers. How? By using Facebook’s in-built targeted advertising and direct selling features. 

You can attract both new audiences and retarget existing customers using ads to target specific demographics, interests, and behaviors. This can help you ensure your ads are relevant to those who see them, increasing your chances of a conversion across each part of the marketing funnel. 

If you don’t have the budget to run ads, you can also sell directly using features like Facebook Shops and Marketplace. It might help to understand the difference between the both so you can better choose which fits your style and goals. 

Facebook Shops allows you to list and sell your products directly using Facebook, whereas Facebook Marketplace allows you to only list your products, and customers can reach out to you to buy.  

• YouTube

I can bet some day Mark Zuckerberg will come to buy this one too. Why? Because it’s got over 2.5 billion active users, and growing. Congratulations, you’ve stumbled upon another goldmine for your e-commerce business. 

From its first video, “Me at the Zoo” in 2005, to the 16 billion views of Baby Shark Dance, YouTube has come a long way, making it a useful tool for brands looking to promote their products. 

Let me give you a little tip: video ads work best today because they allow you to quickly grab attention and let your creativity be unleashed. With YouTube, you have endless possibilities to use video ads both organically and paid. 

From introducing your products, creating product comparisons, or even sharing success stories, you can run paid ads yourself or use the large content creator network on the platform to find relevant influencers. 

There are over 2.5 million of them here, and you can find them yourself using search, explore, or use tools like Influencer Hero to choose based on demographics, followers, and content. You can also use the platform’s built-in feature, YouTube Shopping, to sell your products directly within the platform. 

• Instagram

We’ve all posted those duck face selfies on Instagram when it came out in 2010, or was it just me? Within just two years, the platform became so huge that Mark Zuckerberg came running with a billion dollars to buy it – talk about an early retirement. Since then, it’s gotten even bigger, with over 2 billion monthly active users as of now. 

Pair that number with some of the advertising and selling features that the Zuck (Mark Zuckerberg) introduced, and we’ve got yet another winner for your e-com business. Let’s take a look at what it’s got for you.

The ad formats and targeted advertising options are kind of similar to Facebook, because, duh, same owner. But what makes Instagram really stand out is that, like YouTube, there are a large number of influencers on the platform. As of May 2024, there were 65 million influencers on the platform, which is probably higher now. 

Whatever type of business you own, you can find an influencer to tap into new audiences using a much more relatable, realistic, and cost-effective approach. In fact, 37% of your potential customers interact with influencers on the platform. 

That being said, you might have to conduct some research to find these influencers. You can do that yourself by simply exploring or using hashtags. Your second, and frankly, much easier option is to use tools like Upfluence to assess them based on their audience, engagement rate, and the type of content they post. 

Social Media – A Marketing Powerhouse For E-com Brands

The large number of users, flexible range of targeted advertising options, and the in-built selling features all make each of these social media platforms a marketing powerhouse for your brand at each step. 

Adding them to your marketing strategy can help you grow your audience, capture user interest, and convert people from casual viewers into raving fans, taking your e-com business to the next level.